In the off-road vehicle accessory market, standing out goes beyond power or design—it requires a full experience: superior illumination, easy mounting, and long-term reliability. This project focused on testing various LED auxiliary light concepts for 4x4s, ahead of a global launch.

The study was conducted across 15 countries, using a concept and design test aimed at identifying which product offered the strongest combination of attributes: night performance, robust materials, multi-functionality, and ease of installation.

Beyond preference scores, the research revealed how these products are perceived in different cultural contexts, and which features truly drive purchase intent. The insights became a strategic foundation for shaping a global product line with real potential for differentiation and user adoption among the most demanding off-road enthusiasts.

000 wheat flour is one of the most traditional ingredients in the Argentine food market. However, competing on price alone is no longer a sustainable strategy. This study aimed to identify paths out of commodity logic and build value propositions through product innovation, brand positioning, and distribution strategy.

Through interviews with food product distributors —both frozen and non-frozen— across various regions of the country, the research mapped key opportunities aligned with emerging consumer demands: convenience, health, sustainability, and experience.

The analysis connected global food trends with local microtrends, high-value product categories, and areas of unmet market demand. The outcome: a clear roadmap for developing wheat flour–based products that respond to modern lifestyles—combining artisanal flavor, health-conscious profiles, and the added value of convenience.

Advertising campaigns in the digital payment solutions sector face a dual challenge: gaining visibility and building brand meaning. This project focused on understanding perception, usage, and preference for various virtual wallets in a competitive landscape where top-of-mind awareness is hard-won.

Through a two-wave study conducted across the year, the research tracked shifts in brand awareness, positioning, and recommendation among businesses of different sizes and regions. The approach assessed whether media exposure was translating into tangible outcomes: spontaneous recall, aided recognition, actual usage, and brand preference.

The true value of the study lay not only in capturing a snapshot of the current landscape but in monitoring change over time and guiding future action through data. In doing so, the work provided a detailed map of the positioning battle—and offered strategic insights to help turn communication into loyalty.

Farmers have to produce under the unpredictable effects of the climate, a situation that positions them differently depending on their profile in terms of risk, technology, and level of education. Selling inputs that improve profitability while also safeguarding and caring for the soil and plants is a significant challenge.

The first step towards this was understanding the emotional profile of the different segments of growers and how they relate to agricultural input suppliers. A design was needed to create an efficient experience, with high value in the bond and with emotional differentiating elements.

Building loyalty across different locations requires understanding travelers beyond their interaction with the hotel. This study focused on redesigning a loyalty program through in-depth interviews with frequent and occasional customers, as well as franchise managers, exploring how they form a relationship with the brand.

Key differences emerged: frequent travelers seek recognition and belonging, while new guests value simple, tangible benefits that build trust. Based on these insights, a flexible proposal was designed, combining emotional and practical rewards tailored to each profile.

An integrated app played a central role—streamlining bookings, automatically tracking points, and enabling personalized communication. The new program offers a clearer, more accessible experience, aiming to strengthen the brand connection at every stage of the guest journey.

Paying taxes is an obligation, but it doesn’t have to be a daunting task. The goal was to do a UX Research for designing an intuitive and user-friendly …

Building a house is a challenge that goes beyond resources; it’s also about minimizing waste. The approach is to optimize the distribution …

In a market where pools have become a common product, it’s understood that for families in Latin America, a pool is not just an accessory …