In the construction industry, operational efficiency must coexist with deeply rooted traditional practices. This applied research project combined focus groups with on-site ethnographic observation to analyze material usage and distribution processes in real construction environments.

The analysis identified waste-generation points and optimization opportunities without disrupting established cultural practices. Based on empirical evidence, a more efficient material distribution system was designed to reduce excess while maintaining quality standards.

The outcome was a strategic shift from conventional logistics toward a more efficient and sustainable operational model.