Brand and Advertising Research – English

BRAND AND
ADVERTISING
RESEARCH

Build a strong brand with high impact in the market

Develop your brand with powerful metrics for short, medium, and long-term decision-making. Through these metrics, your company can make decisions on how to communicate more effectively, optimize your advertising investments, and stimulate sales with more compelling messages. The brand is an asset that, when built intelligently over time, will have the greatest value in your portfolio.

Campaign effectiveness:

Gain key insights to understand the effectiveness of your advertising investment. Answer essential questions: What is understood from the ad? Is there a willingness to purchase? Which media have the most impact? How many people remember my ads? What associations do consumers make with my brand?

Brand Equity Index

Unlock powerful insights to elevate your brand’s perception. Discover critical answers: How unique is your brand? How relevant is it to consumers? What level of respect does it command? How well do people know it? AI can boost your brand positioning by analyzing vast amounts of data quickly and accurately, identifying patterns and trends that humans might miss. This allows for more precise audience segmentation, tailored content creation, and effective strategy development.

Brand Tracking and positioning

Monitor your brand over time and assess its positioning against competitors. Understand each brand’s position in the market and make informed decisions to build your brand with content and values that truly matter. Stay ahead by tracking shifts and strategizing effectively.

Campaign effectiveness

Brand Equity Index

Unlock powerful insights to elevate your brand's perception. Discover critical answers: How unique is your brand? How relevant is it to consumers? What level of respect does it command? How well do people know it? AI can boost your brand positioning by analyzing vast amounts of data quickly and accurately, identifying patterns and trends that humans might miss3. This allows for more precise audience segmentation, tailored content creation, and effective strategy development3.

Brand Tracking and positioning

Monitor your brand over time and assess its positioning against competitors. Understand each brand's position in the market and make informed decisions to build your brand with content and values that truly matter. Stay ahead by tracking shifts and strategizing effectively.

Do you want to build a strong and
prestigious brand?