CONNECTING WITH PEOPLE’S HEART

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Our solutions are crafted to match your unique needs, ensuring precise results that exceed expectations.

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Access our team’s deep expertise, gained through years of experience, for strategic insights and informed decisions.

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Count on us to be swift and efficient, addressing your queries and needs promptly and professionally.

Services

OUR SERVICES FOR CLIENTS

Customer Experience

Through meticulous research, we analyze and enhance every touchpoint to deeply understand customer needs, motivations, and boost satisfaction and loyalty.

UX Research Expertise

Our proficiency in user experience (UX) research ensures digital interactions are optimized based on in-depth user insights, enhancing overall impact.

Perception-Driven Brand Building

We shape your brand strategy through extensive research into audience perception, ensuring it resonates effectively.

Loyalty Program Implementation

Our team designs and integrates loyalty systems, backed by research, to cultivate lasting customer relationships and reward loyalty.

Value Proposition Refinement

We refine and develop your unique value proposition, aligning it precisely with customer needs and motivations through rigorous research.

Competitive Benchmarking

We provide in-depth competitive analysis, offering strategic insights gained through comprehensive research to help you outperform rivals in your industry.

Success Stories

See how our products and services have helped companies of all sizes achieve their goals

About

20 YEARS OF EXPERIENCE

GONZALO ROQUÉ

CEO & FOUNDER

GLOBAL REACH

EXPERIENCE IN MORE THAN 17 COUNTRIES

RESEARCH LABS

UNDERSTANDING PEOPLE MOTIVATIONS

How we work

Dedicated professionals powering a boutique market research agency, shaping success through expertise and innovation.

Our Vision

To envision a healthier, sustainable world, catalyzing positive change through our work and partnerships.

Our Mission

Empowering companies and society to flourish and fostering growth through our dedicated efforts.

Testimonials

FEEDBACK FROM OUR CLIENTS

In addition to their high professionalism, I really appreciate their kindness and their understanding of our issues. They’re a partner agency that not only provides us with information but also gives us lots of ideas to put into action.

Emiliano Brasca

Comercial Manager

at Cordiez Supermarket

ROQUÉ is an agency that offers more than just research. It provides the added value to design commercial and customer experience strategies that truly set us apart.

María Victoria Viera

Global Customer Experience Leader

at Corteva Agriscience

With plenty of experience in the construction sector, we’ve been able to successfully progress with numerous projects thanks to specific and high-quality information. It’s been a pleasure working with them.

Sebastián Sanchez

Head of Marketing Latam

at Holcim

ROQUÉ Marketing Insights has been accompanying us for several years, efficiently responding to our market research requests. Always precise in delivering the results on time.